The Influence of the Background Color “Red” on the Appraisal of Pictures

Volume 4 - Issue 2
Yasuto Okamura
Pages: 1-9 Download Count : 375 View Count: 515 DOI Number 10.17220/ijpes.2017.02.001 Facebook Share on Google+ Save to Zotero Save to Mendeley

Abstract:


It is assumed that color has an influence on human cognition and behavior. The red effect has been taken up by a large body of research and the purpose of the study was to test the influence of red as a background color on the appraisal of pictures. Participants were randomly divided into two conditions: red or white. They appraised the levels of valence and arousal of four pictures with background colors of red or white. Results demonstrated that the levels of arousal were significantly higher when negative pictures with background color red were presented than when they were presented with background color white. This study’s results are consistent with previous studies that have demonstrated a context-dependent manner of color effects on human cognition and behavior.

Keywords

  • red
  • valence
  • arousal
  • appraisal of pictures
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